The brand name comes from "barnyard brainstorm"-the flash of inspiration found in the commonplace. Our interpretation is, "Not just for special occasions, but for those who shine even in the ordinary moment. "Get it? That means you! There's a saying, "A skilled hawk hides its talone." By hiding the "brain" we came up with BARNYARDSTORM. We hope that wearing these clothes will put that sparkle in your everyday life.
|Target||Men and women from 30 to 40|
|Price zone||Middle moderate|
|Store locations||Department stores, station buildings and shopping centers|
|Standard store floor space||100m² to 166m²|
|Number of domestic stores||37 (as of end of February 2016)|