We provide products and services based on a multi-brand, multi-category approach to meet the needs of our many customers. Not only will we provide well-tailored customer service, but we will also respect differences in age, gender, body shape, and preferences, as well as contribute to the realization of a society where everyone can enjoy their own unique lifestyle through fashion.
Initiatives for society to promote understanding of diversity
We are engaged in educational activities to promote awareness of diversity in society through fashion, aiming to create an environment where everyone can live everyday with excitement, and allow the individuality of all persons to shine. Our participation in and sponsorship of Tokyo Rainbow Pride, one of the largest LGBTQ+ festivals in Japan, and Kyushu Rainbow Pride are parts of these activities. We make individuals to express themselves freely, through the launch of the new genderless brand "Anui" in 2023 and other brands that meet generational needs.
Being an LGBTQ+ Ally
To deepen understanding of LGBTQ+ and other minorities, we will engage in social awareness activities and expand recognition of genderless fashion. To date, we have revised our internal regulations, including adding language to the definition of spouse to recognize same-sex partners in order to ensure fair application of benefits under our system. As of 2022, we show an original training video to employees at all stores in Japan and fly rainbow flags in stores as part of celebrating Adastria Pride Month, working to promote understanding of minorities. In recognition of these efforts, we were awarded the highest rating of Gold in the PRIDE Index* for the fourth consecutive year. We will continue to lead the fashion industry as an ally in the LGBTQ+ community.
*The PRIDE Index is Japan’s first index to evaluate efforts to support sexual minorities in the workplace, created by the voluntary organization work with Pride in 2016.
Our diversity training video (Japanese only)
Understanding and promoting inclusive fashion
We are promoting "Play fashion! for ALL", the inclusive fashion project with the aim of allowing all individuals, regardless of disability, age, gender, etc., to shine their own uniqueness through fashion. Since 2023, we have been participating in "Buddy Walk® Tokyo for all" , where we organize fashion shows with the theme of "Fashion for Everyone" and exhibit display booths with fitting rooms for "comfortable clothing regardless of disability or physical differences. It has become an opportunity to learn for employees not only introduce items with inclusive designs and ideas that everyone can enjoy fashion, but also directly listen to the diverse needs of our customers. We will continue to promote the concept of inclusive design widely through participating in and hosting events across the country.
Play fashion! through BtoB business
Adastria Lifestyle Creation, a department that handles BtoB businesses, supervised the production of uniforms for care workers at Mokusei, a relief facility and the special nursing home operated by the social welfare corporation Hokuyoukai. We provide uniforms using our original material "cotatto", which combines high functionality and design, reflecting the voices of on-site staff. This supports the creation of a work environment where on-site staff can engage in their work more easily than before. We will continue to create fashion that values the perspective and thoughts of the people involved through business collaboration with various companies.
Fostering the next generation through fashion
With the aim of nurturing the next generation of leaders in the fashion industry, we offer company programs that provide hands-on experience in product planning and other aspects of the industry. In fiscal year ended February 2022, 13 high school students living in the Kanto region participated in this program. The program consists of two sessions, designed to offer an experience similar to the actual work we do. About 20 of our employees, including designers, pattern makers and merchandisers, served as advisors, helping the participants to produce clothing based on ideals they devised. Other activities included lectures on our sustainable products, group work on the latest trends, and training through store visits. Participants offered comments like, “I am one step closer to my dream,” and “My vision for the future has become clearer.”
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