Fashion loss (clothing disposal) is a major issue that the fashion industry needs to solve, as it leads to increased CO2 emissions. We pursue a variety of initiatives to prevent burning and disposal, aiming to eliminate clothing incineration altogether. Adastria strives to create a circular economy through AI-based optimal production, flea market services, and other new styles of reuse.
Reducing Fashion Loss Through Circular Business
Based on the policy of right time, right price, right quantity, we work to reduce fashion loss by improving the balance of supply and demand through precise procurement planning and inventory management. The Company implemented an internal scheme and resale through the Group's reuse business in fiscal 2023, enabling the Company to reuse approximately 80% of clothing inventory generated throughout our business, including samples and non-standard products. In addition, for products that are difficult to sell in stores, we have started a project called A GARAGE to resell them to employees, contributing to enhanced employee benefits. In this way, we will accelerate our circular business by seeking new ways of utilizing goods and staying mindful of how we can act without being bound by existing business frameworks.
New Businesses Reutilizing Inventory
This brand, under the concept of search, find, and experience, aims to build an apparel circular economy together with customers. In addition to offering end-of-sale items at affordable prices, the store also offers upcycling workshops and garment alteration services. This is a new kind of customer-participatory business so that everyone can enjoy circular fashion.
Dot C
Adastria launched Dot C in October 2023 as the first flea market service of a fashion brand company. Dot C is a platform that enables Adastria Group staff members to register as sellers from which dot st members can purchase their favorite items directly from their favorite staff members. We provide customer experience that allows members to enjoy their choice of fashion in a sustainable way by leveraging the ties between our 17.5 million members to more than 4,000 store and brand staff. The Dot C platform enables users to casually participate in reuse while enjoying fashion through a flea market service that integrates the appropriate reuse of staff clothing with the member need, providing a sense of trust through the personal connections that only Adastria can offer.
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“Play Cycle!” our activity to collect used clothing
Since 2016, we have been engaged in our Play Cycle! environmental activity to collect customers’ unwanted clothing for reuse and recycling. Collected clothing is recycled into raw materials for clothing such as polyester or down by partners, or reused and sold via OFF STORE. In 2022, we increased the number of stores with permanent collection to approximately 190, reaching a cumulative total collection of 129 tons. In addition, we hold eco-events in collaboration with our local partners and lectures on fashion loss at neighboring schools, demonstrating how we treasure our relationship with communities through Play Cycle!
Clothing education through Play Cycle!
We value our involvement with the local community through "Play Cycle!," such as holding eco-events in collaboration with store locations and lectures on fashion loss at nearby schools.
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