Engaging in manufacturing that leads to the future is a vital concept we pursue when developing products. Our manufacturing is based on adopting environmentally and socially considerate materials, while also providing customers with high-quality, affordable products. Adastria leverages digital transformation and other recent advanced technologies to engage in business that takes advantage of digital solutions to achieve sustainable business growth and address social issues over the medium to long term.
Introduction of Materials With Low Environmental Impact
Adastria strives to switch to environmentally and socially friendly raw materials and processing in over half of all our products by 2030. To this end, we formulate our own sustainability definitions and standards regarding materials, procurement, and production processes, adding our original marks to the tags of applicable products. We added two new sustainability marks in fiscal 2023, assigning marks to 17.2% of all company products. We are committed to adopting sustainable materials and processing to encourage sustainable consumption behaviors in customers.
Development of original sustainable materials
We also develop original environmental-friendly materials.
“Refallco'', which reuses the short fibers that fall off when combing cotton in the process of making yarn, has a richly expressive and natural looking. In addition, UDR(z), a jointly developed material using CLEANSE
Click here(Japanese) to learn more about other developed original sustainable materials.
Visualization of environmental impact for each product
O0u, one of our group's brands, is a lifestyle brand that incorporates sustainable materials and processing methods into all of its products. By utilizing 3DCG technology for designs and patterns, we are reducing the amount of samples generated during the production process, and we are also working to produce appropriate quantities by utilizing highly accurate demand forecasting using AI. We increase transparency by disclosing CO₂ emissions and water usage for each product based on material information.
ADOORLINK Co., Ltd. acquired “B Corp” certification.
ADOORLINK Co., Ltd., a member of our group, is promoting business with the aim of realizing a sustainable society and a circular economy in the fashion industry, and is developing "O0u". ADOORLINK has recently acquired the global certification "B Corp"*, which recognizes companies that are socially and environmentally conscious and have a high public interest.
※B Corp is an international certification system by the American non-profit organization B Lab. The award is given to companies that meet the high standards set by B Lab, evaluating corporate performance such as transparency and accountability in five categories: governance, employees, community, environment, and customers.
Implementation of training for employees
Since 2012, we have provided our employees with the opportunity to experience Japanese organic cotton cultivation every year at the NPO Watarase Eco Village. Through our cultivation, we learn about the importance and process of making products that are friendly to the environment.
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