Building good relationships with our communities is an important part of our mission. In accordance with our medium-term management plan, we are expanding our business to various communities, both in Japan and overseas. We will strengthen engagement with locals through fashion while respecting their culture and customs as well as complying with local laws and regulations. With the power of fashion, we will create new value through businesses that give back to the community, including via job creation.
Engaging in Community-Rooted Sales Activities
We respect the unique culture of each country and region, and by developing localized products tailored to the lifestyles of our customers, as well as by providing events and services in collaboration with local companies and other organizations, we are engaged in strong community-building while increasing our visibility in the Asian market. Among them, niko and ..., which operates 28 stores outside Japan, will open its first store in Thailand’s capital of Bangkok in April 2023. This is part of a unique experiment to generate fondness among locals, including the creation of a community space where local creators, companies, university students, and others can freely interact to create new collaborations.
Contributing to the sustainable development of the place where we were founded
Since our founding in Mito City, Ibaraki Prefecture in 1953, we have grown with the support of local people. We are contributing through fashion so that our company can continue to develop together with the place. We support the Mito Chamber Orchestra and the The Museum of Modern Art, Ibaraki, and we are official sponsor of the Ibaraki Robots, professional basketball team B.LEAGUE. In addition, we are working to promote sports and art in the hometown through fashion, such as providing clothes for FC MITO HOLLYHOCK, top team of the professional soccer club.
We are grateful to Mito, where our company was founded, we hold the "Adastria Bazaar" every year at the "Adastria Mito Arena", the home arena of the professional basketball team "Ibaraki Robots". We also have many contents such as family garage sales, talk shows by Ibaraki Robots players, collection and recycling used clothing called “Play Cycle!”, and cafe on site, for local customers to enjoy our activity.
Initiatives Resolving Social Issues in Shibuya Ward
Since we have our corporate headquarters in Tokyo’s Shibuya Ward, in 2018, we concluded a Shibuya Social Action Partner Agreement (S-SAP) with the ward. We entered into this agreement to contribute to more attractive urban development and to the evolution of Shibuya Ward. FOREVER21 incorporates Shibuya Font* in some of its products, which is official public data from Shibuya Ward created in collaboration between artists with disabilities who live and work in Shibuya as well as students who study in Shibuya. In March 2023, we also sponsored the Buddy Walk Tokyo 2023 for all charity event in the ward’s Yoyogi Park, organized by the NPO SUPLIFE and supported by Shibuya Ward to promote understanding, acceptance, and social equality for people with Down syndrome. For the purpose of realizing a place where all people, regardless of disabilities, can play an active role and of creating opportunities for people to connect with each other, LOWRYS FARM, which collaborates with artists with disabilities, and the Play fashion! for ALL project engaged in a collaboration to hold a coloring event on the theme of disability and art, exhibiting clothing with inclusive designs.
*Shibuya Font is a font and pattern provided as public data, authorized by Shibuya Ward and created as part of the Shibuya Souvenir Development Project, with the cooperation of students at the Kuwasawa Design School and support offices for people with disabilities in Shibuya Ward.
https://www.shibuyafont.jp/
Contributing to disaster-stricken areas
We are participating in the Tohoku Cotton Project to support recovery efforts following the Great East Japan Earthquake. And we have sold Samurai ALOHA products throughout our brand HARE with the aim of creating employment in the areas. GLOBAL WORK donates a portion of the sales of eligible products to the "Sakura Namiki Project" promoted by the NPO Sakura Namiki Network. In order to quickly deliver products as disaster relief supplies, we are a member of SEMA, the emergency alliance, and have established internal systems related with disasters.
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